Category:Create Marketing
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Standard R and QScript methods for marketing analytics, available from the Create menu.
Pages in category ‘Create Marketing’
The following 27 pages are in this category, out of 27 total.
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- Marketing - Brand Health Table
- Marketing - Legacy TURF (Total Unduplicated Reach and Frequency)
- Marketing - MaxDiff - Analyze as a Ranking Question - Compute Preference Shares from Individual-Level Parameter Means (All Alternatives)
- Marketing - MaxDiff - Analyze as a Ranking Question - Compute Sawtooth-Style Preference Shares from Individual-Level Parameter Means (K Alternatives)
- Marketing - MaxDiff - Analyze as a Ranking Question - Compute Zero-Centered Utilities from Individual-Level Parameter Means (All Alternatives)
- Marketing - MaxDiff - Analyze as a Ranking Question - MaxDiff Setup from an Experimental Design
- Marketing - MaxDiff - Compare Models
- Marketing - MaxDiff - Diagnostic - Class Parameters
- Marketing - MaxDiff - Diagnostic - Class Preference Shares
- Marketing - MaxDiff - Diagnostic - Parameter Statistics
- Marketing - MaxDiff - Diagnostic - Posterior Intervals
- Marketing - MaxDiff - Diagnostic - Trace Plots
- Marketing - MaxDiff - Ensemble
- Marketing - MaxDiff - Experimental Design
- Marketing - MaxDiff - Hierarchical Bayes
- Marketing - MaxDiff - Latent Class Analysis
- Marketing - MaxDiff - Multinomial Logit
- Marketing - MaxDiff - Save Variable(s) - Class Membership Probabilities
- Marketing - MaxDiff - Save Variable(s) - Compute Preference Shares
- Marketing - MaxDiff - Save Variable(s) - Compute Sawtooth-Style Preference Shares (K Alternatives)
- Marketing - MaxDiff - Save Variable(s) - Compute Zero-Centered Utilities
- Marketing - MaxDiff - Save Variable(s) - Individual-level Coefficients
- Marketing - MaxDiff - Save Variable(s) - Membership
- Marketing - MaxDiff - Save Variable(s) - Proportion Correct
- Marketing - MaxDiff - Save Variable(s) - RLH
- Marketing - MaxDiff - Varying Coefficients
- Marketing - Price Sensitivity Meter
