Marketing - MaxDiff - Save Variable(s) - Compute Sawtooth-Style Preference Shares (K Alternatives)

From Q
Jump to: navigation, search

Create new variables which contain the Sawtooth-style preference shares (formula below) for the alternatives in a MaxDiff latent class analysis, MaxDiff hierarchical Bayes or MaxDiff ensemble output. The shares are computed from the individual-level coefficients generated by the MaxDiff analysis. You should select the output before running this script. See MaxDiff Software or What is MaxDiff? for an overview of key MaxDiff concepts and resources.