MaxDiff Specifications

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Sometimes it is helpful to setup a MaxDiff as a Ranking question in order to perform more 'exotic' analyses (as described in the MaxDiff section on the Displayr wiki). To perform more typical MaxDiff analysis in Q, please see Marketing - MaxDiff - Hierarchical Bayes for Data Setup information for our standard MaxDiff analysis.

There are two ways to get a MaxDiff question set up as a ranking:

  1. You can do this automatically using Create > Marketing > Analyze as a Ranking Question > MaxDiff Ranking Question from Design and Choice Data. If you are doing this, make sure you first read the section on about Setting up the data.
  2. You can 'hand code' the setup, as described on the Displayr wiki.

See also

See MaxDiff for links to key resources and concepts relating to MaxDiff.

Further reading: MaxDiff software