Crosstabs of Means (One Numeric Question by a Categorical Question)

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The table below shows a Number - Multi question, displaying mean attitude ratings by age categories (a Pick One question). The Arrows on the table suggest that people aged 65 are more positive(i.e., higher averages) for each of:

  • Pepsi.
  • Pepsi Light.
  • All the brands in general (i.e., the SUM of all the brands' averages).

The significance test have compared the averages of people aged 65 or more with the average of the people in all the sample (i.e., everybody that is not 65 or over).


See also