Segments - Save Variable(s) - Cluster Membership

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Create a new variable that allocates cases to the most similar cluster (e.g., people to segments) in an output generated by K-Means Cluster Analysis

Creates a new variable that allocates cases to the most similar cluster (e.g., people to segments) in an output generated by using the function Create > Segments > K-Means Cluster AnalysisInsert > Group/Segment > K-Means Cluster Analysis. Observations with missing values in the predictors are not predicted.

To run this script, the setting Inputs > Output should be set to Means.

Example

The script produces a SUMMARY table with the new variable (each category corresponds to a cluster):

Segmentmemberships.PNG

Code

includeWeb('QScript R Output Functions');

saveVariables('Segment/Cluster memberships', 'K-means Cluster Analysis',
              'predict(', ', use.names = TRUE)', 'Pick One', null, 'memb', 'KMeans');

See Also

Further reading: Market Segmentation Software