||Displayr founded in Sydney, Australia. Displayr is a privately-owned Australian company. Displayr started as a data science consultancy, specializing in pricing and product design (choice modeling). Consultancy clients included Unilever, Qantas, Mars, Campbells, American Express, Sanofi, Wrigley, and Weight Watchers.
||Coding started on Q. The goal of the product was as a replacement for SPSS, with the specific objectives of:
- Automating standard data analysis tasks, so that researchers could perform routine work without needing to use syntax (e.g., top two boxes, share of wallet, updating trackers).
- Automating the use of modern statistical tests on tables (e.g., multiple comparison corrections, appropriate treatment of weights).
- Using state-of-the-art analysis methods for routine data analysis problems (e.g., mixed generalized logit models, latent class analysis).
- Creating a product that could be used with minimal training.
||It is estimated that Q replaces SPSS Statistics as the leading market research analysis product in Oceania (Australia and neighbouring countries).
||Q secures the world's top 5 market research companies as clients.
||American office opens.
||Launch of DataCracker. This is a simplified version of Q, targeted at people with little experience in the analysis of survey data.
||UK office opens.
||Beta launch of Displayr, the app.