Summary of Question Types
See Question Types for more detailed descriptions.
Text Each observation in the data file contains text.
Text - Multi Multiple related fields of text for each observation in the data file.
Pick One A series of mutually exclusive and exhaustive categories (i.e., nominal or ordinal scales).
Pick One - Multi A set of categorical variables sharing the same scale points.
Number A numeric variable (i.e., interval or ratio scale).
Number - Multi A series of numeric variables measured on the same scale.
Number - Grid A Number - Multi question where the variables can be thought of as being ordered in two dimensions.
Pick Any What is usually referred to in market research as a multiple response or multi-response question. Essentially, it is a type of Pick One - Multi question where there are only two categories in each variable. The most common examples relate to non-mutually exclusive categories.
Pick Any - Compact Pick Any question stored in a max-multi format; first variable contains first response, second variable contains second response, etc.
Pick Any - Grid A Pick Any question where the variables can be thought of as being ordered in two dimensions.
Ranking Multiple numeric variables that represent a ranking, where the highest number is most preferred and ties are permitted.
Experiment A trade-off question involving choices between hypothetical alternatives that are constructed from attributes.