Summary of Question Types

See Question Types for more detailed descriptions.

Text   Each observation in the data file contains text.

Text - Multi   Multiple related fields of text for each observation in the data file.

Pick One   A series of mutually exclusive and exhaustive categories (i.e., nominal or ordinal scales).

Pick One - Multi   A set of categorical variables sharing the same scale points.

Number   A numeric variable (i.e., interval or ratio scale).

Number - Multi   A series of numeric variables measured on the same scale.

Number - Grid   A Number - Multi question where the variables can be thought of as being ordered in two dimensions.

Pick Any   What is usually referred to in market research as a multiple response or multi-response question. Essentially, it is a type of Pick One - Multi question where there are only two categories in each variable. The most common examples relate to non-mutually exclusive categories.

Pick Any - Compact   Pick Any question stored in a max-multi format; first variable contains first response, second variable contains second response, etc.

Pick Any - Grid   A Pick Any question where the variables can be thought of as being ordered in two dimensions.

Date   A question containing a single date variable. Used for time series charts and creating moving average questions.

Ranking Multiple numeric variables that represent a ranking, where the highest number is most preferred and ties are permitted.

Experiment A trade-off question involving choices between hypothetical alternatives that are constructed from attributes.