Multifactor Experiment

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A multifactor experiment is an experiment in which two or more factors are manipulated (e.g., price and product quality).

There are two main ways of analyzing multifactor experiments in Q[note 1]:

  1. Using regression (linear, binary logit, ordered logit, multinomial). This is usually the preferred method for very simple experiments that do not involve repeated measures (i.e., experiments where people provide only a single response).
  2. Using the Experiment question type, which permits analysis using Latent Class Analysis and Mixture Models. See Experiments Specifications for a description of how to set up experiments in Q and case studies for more information about the set up and analysis of multifactor experiments.



Further reading: Latent Class Analysis Software
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