Age
21 = 18 to 24
27 = 25 to 29
32 = 30 to 34
37 = 35 to 39
42 = 40 to 44
47 = 45 to 49
52 = 50 to 54
60 = 55 to 64
77 = 65 or more

Income
3000 = Less than $15,000
22000 = $15,001 to $30,000
37000 = $30,001 to $45,000
51000 = $45,001 to $60,000
72000 = $60,001 to $90,000
103000 = $90,001 to $120,000
132000 = $120,001 to $150,000
168000 = $150,001 to $200,000
280000 = $200,001 or more

Gender
1 = Male
2 = Female

Living arrangements
1 = Living with your parents/guardian
2 = Living alone
3 = Living with partner only
4 = Living with children only
5 = Living with partner and children
6 = Sharing accommodation
7 = Other (Please type into the box.)

Awareness: Coca-Cola
0 = Not Aware
1 = Aware

Preferred cola
0 = Coca-Cola
1 = Diet Coke
2 = Coke Zero
3 = Pepsi
4 = Diet Pepsi
5 = Pepsi Max
6 = Dislike all cola
7 = Don't care

Coca-Cola
0 = Neither like nor dislike
-2 = Hate
-1 = Dislike
2 = Like
1 = Love

feminine - Coke
0 = No
1 = Yes

Weight-consciousness
1 = I am on a diet, so I tend to watch what I eat and drink
2 = I tend watch what I eat and drink, but don’t consider myself
3 = I typically eat and drink whatever I feel like

Exercise frequency
1 = Every or nearly every day
2 = 4 to 5 days a week
3 = 2 to 3 days a week
4 = Once a week
5 = Once every 2 weeks
6 = Once a month
7 = Less than once a month
8 = Never