Brand preference
The ID that is included in the web address in each recruit's invitation
Beautiful
Carefree
Charming
Confident
Down-to-earth
Feminine
Fun
Health-conscious
Hip
Honest
Humorous
Imaginative
Individualistic
Innocent
Intelligent
Masculine
Older
Open to new experiences
Outdoorsy
Rebellious
Reckless
Reliable
Sexy
Sleepy
Tough
Traditional
Trying to be cool
Unconventional
Up-to-date
Upper-class
Urban
Weight-conscious
Wholesome
Youthful