Main phone company
1 = AT&T
2 = Boost Mobile
3 = Consumer Cellular
4 = Cricket Wireless
5 = Metro PCS
6 = NET10
7 = Sprint
8 = Straight Talk (Walmart)
9 = T-Mobile
10 = Tracfone
11 = U.S. Cellular
12 = Verizon
13 = Virgin Mobile U.S.A
14 = Other (Please type into the box)
15 = Don’t know

Net Promoter Score (NPS)
-100 = Detractor
0 = Passive/Neutral
100 = Promoter

Satisfaction: Network coverage (i.e., lack of call dropouts and voice quality)
1 = Very dissatisfied
2 = Somewhat dissatisfied
3 = Neither satisfied nor dissatisfied
4 = Somewhat satisfied
5 = Very satisfied

Customer effort: Understand your bill
5 = Very easy
4 = Easy
3 = Neither easy nor difficult
2 = Difficult
1 = Very difficult

Gender
1 = Male
2 = Female

Age
1 = Less than 18 years
2 = 18 to 24 years
3 = 25 to 34 years
4 = 35 to 44 years
5 = 45 to 54 years
6 = 55 to 64 years
7 = 65 years or older

Population density
1 = A city with more than 1 million people
2 = A city with between 100,000 and 1 million people
3 = A city/town with 10,000 to 99,999 people
4 = A town with less than 10,000 people
5 = An isolated location, with no more than a few other houses nearby (e.g. a farm)

Education
1 = Never attended school
2 = Attended school Grades 1 through 12, whether achieved a diploma or not
3 = Attended college, but did not finish
4 = Associate degree Two year degree
5 = Bachelor’s degree
6 = Postgraduate degree E.g. Master’s degree, MD, DDS, PhD

White For example, German, Irish, English, Italian, Polish, French, etc.
0 = Not Selected
1 = Selected